Google has unveiled what may turn out
to be the most significant advancement since the iTunes Store opened.
Now, when Google Search users on Android devices receive their
results, a button prompting them to install apps that are relevant to
their search queries, or even contain the content they were
looking for appears alongside the results. This means that app
developers everywhere will soon be able to place an install button
for their apps in front of millions, if not billions of eyes, for
free.
Until now, coders and marketers who
publish mobile apps had to fight each other with barbaric ferocity
just to obtain meager views and downloads. To say that competition is
fierce would be a major understatement. Only a handful of design
teams manage to hit “the Big One” and publish a viral sensation
that instantly transforms them and the members of their company into
multi-millionaires. It is safe to say that we will most likely see
many more of these blockbuster hits with even small-time development
houses being able to get their apps in front of most people searching
for their areas of business.
Frederic Lardinois just reported on
techcrunch.com that good content inside of mobile apps is invisible
to search engines as of right now, but with Google's new program,
they will index content from apps and link it to their search results
pages. This helps users find relevant content inside of apps that
they don't currently have.
According to Rajan
Patel, a Google principal engineer on the team responsible for this
project, “The goal is for developers to continue to create great
content in apps and create deep links into that content so users who
have particular questions can directly access that content,” and
apparently, the next step is to expand the program beyond the Android
system.
-Dee Grate
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